Search visibility, structured for your workflow

Rank Tracking API for automated keyword position monitoring

Track keyword rankings across search engines, locations, devices, and competitors with structured data for SEO products, dashboards, alerts, and reports.

No credit card500 free requestsNo-code friendly

Rank Tracking API playground

Preview structured keyword ranking data

+3 positions

Organic position

4previous 7

seo rank tracking software

example.com

United Statesdesktop · google

Ranking URL

https://example.com/blog/seo-rank-tracking

Interactive sample response. Production tracking methodology, refresh frequency, history, and device coverage depend on the configured workflow.

Absolute position

Result depth

100

SERP features

7-day position history

06-14

06-15

06-16

06-17

06-18

06-19

06-20

Competitor positions

competitor-one.example#1

competitor-two.example#3

example.com#4

competitor-three.example#8

SERP features

featured snippetpeople also askvideo results

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The problem

Rank tracking is essential, but difficult to automate accurately

A useful tracking system must preserve search context, scale across keyword sets, and turn changing result pages into stable data fields.

Rankings change by context

Positions vary by engine, country, city, language, device, SERP layout, and personalization signals.

Manual checks do not scale

Recurring checks across thousands of keywords, pages, competitors, and markets require automation.

Raw SERPs are not enough

Products need normalized positions, URLs, devices, locations, features, competitors, and movement.

Structured rank data

Turn keyword rankings into API-ready fields

Send a domain, keyword, search engine, location, language, device, and result depth. Use the normalized response in trackers, reports, alerts, and data pipelines.

Organic positionAbsolute positionRanking URLPosition movementSearch contextCompetitor positionsSERP featuresChecked timestamp

{
  "keyword": "seo rank tracking software",
  "domain": "example.com",
  "organic_position": 4,
  "absolute_position": 6,
  "previous_position": 7,
  "position_change": 3,
  "ranking_url": "https://example.com/blog/seo-rank-tracking",
  "device": "desktop",
  "serp_features": ["featured_snippet", "people_also_ask"]
}

Features

Built for scalable rank monitoring workflows

Compose focused rank checks into the monitoring, storage, and reporting system your product needs.

Keyword position checks

Check where a domain ranks for target keywords and return clean organic and absolute position fields.

Location targeting

Monitor rankings by supported country, region, or city to represent different search markets.

Device targeting

Compare desktop and mobile rankings to identify device-specific movement and SERP differences.

Competitor tracking

Compare competing domains across a shared keyword set using structured position data.

SERP feature detection

Identify supported features such as snippets, People Also Ask, local packs, and videos.

Historical workflows

Store repeated checks to power movement charts, alerts, reporting, and trend analysis.

Developer experience

Simple for the first check. Flexible for production tracking.

Use API key authentication and structured JSON without maintaining your own SERP collection and parsing infrastructure.

REST API and JSON responsesLocation, language, and device parametersClear search context in every checkCompatible with external schedulers and storageStructured errors and rate-limit documentationRead the docs

{
  "domain": "example.com",
  "keywords": ["seo rank tracking software"],
  "search_engine": "google",
  "location": "United States",
  "language": "en",
  "device": "desktop",
  "result_depth": 100
}

Use cases

Use rank data across your SEO product stack

SEO platforms

Build keyword trackers, visibility dashboards, SERP monitors, and white-label reports.

Agencies

Automate client reporting, campaign monitoring, competitor comparisons, and movement alerts.

Growth teams

Connect search visibility changes to content, conversion, and revenue workflows.

Data teams

Send ranking data to warehouses, BI tools, internal dashboards, and forecasting models.

How it works

From search parameters to usable rank data

Send ranking parameters

Choose the domain, keyword, engine, location, language, device, and result depth.

Check the SERP

Process the search, match the ranking domain, and normalize supported result features.

Use the response

Store or route the data into dashboards, reports, alerts, BI tools, and workflows.

Comparison

Build your own rank tracker or use an API?

RequirementBuild internallyUse Rank Tracking API

SERP collectionBuild and maintain itConsume normalized checks

Location and deviceSeparate infrastructureUse supported parameters

Rank parsingCustom matching logicStructured rank fields

Competitor monitoringBuild domain comparisonsCompare matched domains

Historical analysisStore and model checksConnect checks to storage

Developer timeHigh ongoing maintenanceFaster integration

Ranking accuracy depends on search context

Rankings can vary by engine, location, device, language, personalization, result depth, and SERP layout. Preserve these parameters when comparing checks over time.

Supported engines and locationsDesktop and mobile behaviorOrganic versus absolute positionResult depth and refresh frequencyCanonical and duplicate URL matchingSERP feature handling and limitations

Pricing

Rank Tracking API pricing

Start small and scale recurring ranking workflows as request volume grows.

Starter

$9/ month

For testing, prototypes, and small tracking workflows.

Everything in Free5,000 successful requests150 concurrent requests

Standard

$99/ month

For SEO tools, dashboards, and recurring monitoring.

Everything in Starter200K successful requests500 concurrent requests

Scale

$399/ month

For high-volume platforms and enterprise workflows.

Everything in Standard1 million successful requestsAI-powered browser automations

Frequently asked questions

Product & Capabilities

What is a Rank Tracking API?

A Rank Tracking API lets developers programmatically check where a domain ranks for selected keywords across supported search engines, locations, languages, and devices.

How is a Rank Tracking API different from a SERP API?

A SERP API returns search result page data. A Rank Tracking API focuses on finding and monitoring a specific domain or URL within those results.

How is this different from the Google Search Console API?

Search Console reports clicks, impressions, CTR, and average position for verified properties. Rank tracking checks selected keywords and domains in a defined search context and can include competitors.

Usage & Automation

Can I track competitors?

Yes, when competitor matching is configured. You can compare your domain with competing domains for the same keywords and search context.

Can I track rankings by city or country?

Location targeting can use supported countries, regions, or cities. Available coverage and location-matching behavior should be verified for your workflow.

Can I track mobile and desktop rankings?

Yes. Device parameters make it possible to run separate desktop and mobile checks because results and SERP layouts can differ.

What ranking fields can I use?

Typical fields include keyword, domain, ranking URL, organic position, absolute position, search engine, location, language, device, checked time, and supported SERP features.

Pricing & Plans

Can I schedule daily rank checks?

You can trigger requests from your own scheduler and store each response. Managed scheduling should only be used where it is included in your selected workflow or plan.

Can I get historical ranking data?

Historical charts can be built by storing repeated checks. Any managed history availability and retention period depend on the configured product workflow.

How accurate is rank tracking?

Rankings vary by engine, location, language, device, personalization, result depth, and SERP layout. Reliable reporting should preserve that search context and document matching rules.

How do I start?

Create an API key, run a domain and keyword request, inspect the structured response, and connect the result to your dashboard or data workflow.

Add keyword rank tracking without building SERP infrastructure

Start with one keyword, inspect the structured result, and connect search visibility data to your product or pipeline.