How to analyze competitor site structure

Extract and map competitor URLs instantly using the Olostep Maps endpoint

Perfect for competitive SEO, content strategy, and identifying structural gaps between your website and competing domains.

How it works

We discover the full URL footprint of a competitor domain using sitemaps, robots.txt, and URL discovery.

Cloud browsers render JavaScript routes to include pages that static crawlers often miss.

You export the URL inventory and compare structure by folder, topic cluster, and depth.

Trusted by teams worldwide

DA Logo
Merchkit
Podqi
Khoj
Finny AI
Contents
Athena HQ
CivilGrid
GumLoop
Plots
Uman
Verisave
Relay
OpenMart
Profound
Centralize
Use Bear
DA Logo
Merchkit
Podqi
Khoj
Finny AI
Contents
Athena HQ
CivilGrid
GumLoop
Plots
Uman
Verisave
Relay
OpenMart
Profound
Centralize
Use Bear
DA Logo
Merchkit
Podqi
Khoj
Finny AI
Contents
Athena HQ
CivilGrid
GumLoop
Plots
Uman
Verisave
Relay
OpenMart
Profound
Centralize
Use Bear
DA Logo
Merchkit
Podqi
Khoj
Finny AI
Contents
Athena HQ
CivilGrid
GumLoop
Plots
Uman
Verisave
Relay
OpenMart
Profound
Centralize
Use Bear

How we map competitor website architecture

We combine sitemap discovery with browser-based crawl coverage to produce a complete URL map of a competitor website. This gives your team a reliable baseline for structure benchmarking, topic coverage, and content gap discovery.

Discovery

We identify every reachable competitor URL from sitemaps, robots.txt, and structural link discovery.

Deep Crawl

Cloud browsers render JavaScript to surface dynamic pages and hidden navigation branches.

Structure Output

You get deduplicated URLs in JSON/CSV/TXT for side-by-side architecture comparisons.

sitemap.xml
robots.txt

Where teams use competitor site structure analysis

Practical workflows where competitor URL mapping drives better strategy and execution.

Competitor SEO audits

Map how competitors organize landing pages, blog clusters, and supporting content to improve your own architecture.

Content gap discovery

Find sections and topic branches competitors cover so your team can prioritize high-impact missing pages.

Market landscape research

Compare multiple competing domains to identify common structure patterns and strategic positioning.

Internal linking strategy

Analyze competitor directory depth and structure signals to inform your navigation and link hierarchy.

Migration and redesign planning

Use competitor structures as benchmarks when planning a new IA, taxonomy, or content expansion program.

AI visibility benchmarking

Measure whether your competitor has broader discoverable coverage in AI search and answer engines.

Most cost-effective API on the market

Pricing that Makes Sense

We want you to be able to build a business on top of Olostep. Start for free. Scale with no worries.

Free

COST/500 $0
$0

No credit card required.

  • 500 successful requests
  • All requests are JS rendered + utilizing residential IP addresses
  • Low rate limits

Starter

COST/1K $1.800
$9

per month

  • 5000 successful requests/month
  • Everything in Free Plan
  • 150 concurrent requests

Standard

COST/1K $0.495
$99 USD

per month

  • 200K successful requests/month
  • Everything in Starter Plan
  • 500 concurrent requests

Scale

COST/1K $0.399
$399 USD

per month

  • 1 Million successful requests/month
  • Everything in Standard Plan
  • AI-powered Browser Automations

Frequently asked questions

Quick answers for competitor website structure analysis.

How do I analyze a competitor website structure quickly?

Extract all URLs for the competitor domain, then group them by folder and page type. This immediately reveals topic clusters, hierarchy depth, and navigation patterns.

What is the best way to get all competitor URLs?

Use Olostep Maps to discover URLs from sitemaps, robots.txt, and browser-rendered pages. It is fast, comprehensive, and works well for JavaScript-heavy sites.

Why does competitor site structure matter for SEO?

Structure impacts crawlability, topical authority, internal linking, and discoverability. Comparing your architecture to competitors helps you identify missing clusters and weak coverage.

Can I compare my domain and competitor domains side by side?

Yes. Export URL inventories for each domain, normalize path patterns, and compare coverage by topic, depth, and template type.

Does Olostep include JavaScript pages and SPAs?

Yes. Real-browser crawling includes links rendered through JavaScript, so your competitor map is much more complete than sitemap-only extraction.

What format should I use for competitor structure analysis?

JSON and CSV are best for clustering and dashboards, while TXT is useful for quick manual inspection.

Can this help with content gap analysis?

Absolutely. Once you have competitor URL clusters, you can identify missing categories, weak subtopics, and opportunities for new landing pages.

Is competitor URL extraction useful for AI search visibility?

Yes. It helps benchmark how much indexable surface area competitors have for retrieval and answer engines.

Can teams use this during redesign or migration projects?

Yes. Competitor architecture can serve as a benchmark to validate your new structure and avoid coverage loss during migration.

What makes Olostep cost-effective for competitor analysis at scale?

Every request includes JS rendering and residential IPs with predictable pricing, so teams avoid separate crawler and proxy overhead.

General

What is Olostep?

Olostep is the Web Data API for AI and Research Agents.

The Olostep API is the best web search, scraping and crawling API for AI used by some of the leading startups in the world.

The Olostep Agent allows anyone to automate research workflows and build data pipelines in a no code way with just a prompt in natural language.

Why should I use Olostep?

Because it's reliable (99.5%), cost-effective (up to 70% cheaper), scalable, and flexible to be compatible with your existing workflows and backend. Olostep is the only platforms where you can create your own parsers to return deterministic results at scale in a cost effective way. You can request the features you need and we will try to build them for you. Plus you can test it for free to see if it fits your need. Get your free API keys from here.

Who should use Olostep?

Olostep is especially useful for AI startups that rely on Web data to power or improve their services or for companies that need to enrich data, monitor websites changes, analyze historical web data and equip their AIs with web search capabilities to ground them on real world data and facts. Olostep can also be used by developers, AI engineers, data scientists, and researchers looking to use web data for market research, LLM-finetuning, and more. Olostep returns clean, structured data in one single API so that it's compatible with existing backend.

Technical

What is counted as a request?

1 request is counted as one webpage/pdf. We don't charge you additionally for GB or for proxies and all those costs are included in the cost per request.

Which websites can Olostep access/interact?

You can access and interact with any website that is publicly accessible. If you are building AI automations and your agent needs to pass cookies or login, get in touch at info@olostep.com

Can Olostep support my high-volume requests?

Yes, the API can scale to billions of requests per month.

How does it return the results?

The API returns the id of the request (for future retrievals), the Markdown and the HTML of the page. You can also retrieve JSON with specific parsers or structured data with LLM extraction. If you are using the /answers endpoint as the search basis for your AI it will return an answer, a json in the schema you have defined and the sources Olostep has searched.

Can I extract data with a prompt?

Yes, Olostep lets you extract data using natural language prompts. If you know the exact URL containing your data, use the /scrapes endpoint with llm_extract and describe what you want to extract. At scale, for deterministic needs, we recommend using Olostep's parsers. For more complex tasks like searching for data, navigating between pages, handling pagination, or validating results, use the /agents endpoint that automatically finds and extracts data based on your prompt.

Can Olostep automate my data pipelines?

Reach out to us at info@olostep.com or contact our sales team with your use case and we can take a look. Our aim with the Olostep Agent is to be able to automate any business data pipeline and research workflow on the Web so we will do our best to assist your use case.

Billing

Does Olostep charge for failed requests?

We don't charge for failed requests. If you are using the answer endpoint or an endpoint that needs to make LLM calls we will pass down those costs to you but on our end we only charge for successful requests.

How can I pay?

You can pay using the Stripe Payment Links.

Can I switch plans after signing up?

Yes, plans are pro-rated, meaning if you've already paid for a previous plan, the remaining credits will be transferred to your next plan. You won't have to pay again for what you've already covered.

Does Olostep offer a free trial?

Yes, Olostep is free for the first 500 requests. Then paid plans start from $9/month for 5000 credits per month. Olostep is considered the most reliable and cost effective API on the market. Try it for free and see it on your own.

Can I ask for a refund if I don't use it?

We're fully committed to building products that you love. If for whatever reason you're unsatisfied with the Olostep API, please email us at info@olostep.com to receive a full refund within a few hours. We'll also refund you if it doesn't turn out being useful. If you decide to use it but only after a certain period of time, we'll refund the time you don't use it.

Start analyzing competitor site structure today

Extract complete competitor URL maps and compare coverage in minutes. 500 credits to try it for free - no credit card required.