How to Replace the Deprecated Bing API (Complete Guide 2025

How to Replace the Deprecated Bing API (Complete Guide 2025

Aadi

Aadi

Founding Engineer

The Ultimate Bing API Replacement: Olostep's Bing Search API (2025)

Microsoft's announcement that Bing Search APIs will be retired on August 11, 2025 has left thousands of developers scrambling for alternatives. With no new deployments available since February 2025 and existing resources being completely decommissioned, the search for a reliable Bing API replacement has become urgent.

Enter Olostep's Bing Search API – the most comprehensive, cost-effective solution for extracting structured data from Bing search results. While other providers offer basic SERP scraping, Olostep delivers enterprise-grade Bing data extraction with advanced parsing capabilities that no competitor can match.

Why Microsoft Killed the Bing API (And Why You Need an Alternative)

Microsoft's official reason for discontinuing the Bing Search API centers around their pivot to AI-first solutions. They're pushing users toward "Grounding with Bing Search" within Azure AI Agents, but this solution has critical limitations:

  • Azure-only ecosystem: Only works within Azure AI Foundry
  • Limited use cases: Designed exclusively for LLM grounding, not general data extraction
  • Preview status: Still in beta with risk of breaking changes
  • Expensive infrastructure: Requires Azure AI ecosystem subscription

The reality? Microsoft gave developers essentially no notice – new resources were disabled in February 2025, but the official announcement didn't come until March 2025. This left thousands of applications broken overnight.

The Current Landscape: Why Existing Alternatives Fall Short

Our research reveals that current Bing API alternatives are either expensive, limited, or unreliable:

Expensive Traditional Providers

  • SerpApi: $0.01-0.015 per request ($100-150 for 10K searches)
  • Bright Data: $0.005+ per request ($50+ for 10K searches)
  • ScraperAPI: $0.002+ per request with poor Bing support

Limited Feature Coverage

Most SERP APIs focus primarily on Google, offering basic Bing scraping that misses:

  • ✗ Copilot AI-generated answers
  • ✗ People Also Ask questions
  • ✗ Related searches
  • ✗ Rich snippets and knowledge graphs
  • ✗ Proper ad detection and parsing

Reliability Issues

Many alternatives suffer from:

  • High latency (20+ seconds response times)
  • Poor success rates with Bing's anti-bot systems
  • Inconsistent data parsing
  • Limited scale handling

Introducing Olostep's Bing Search API: The Complete Solution

Olostep's Bing Search API isn't just another SERP scraper – it's a purpose-built Bing data extraction platform that handles every component of modern Bing search results.

Advanced Bing Parser Components

Our proprietary Bing parser (@olostep/bing-search) extracts and structures:

🤖 Copilot AI Answers

Complete extraction of Bing's AI-generated responses, including:

  • Full answer text with proper formatting
  • Source citations and references
  • Structured sections and headers
  • Rich content like lists and facts

🔍 Comprehensive Search Results

Perfect parsing of both organic and paid results:

  • Organic search results with proper positioning
  • Paid advertisements with clear labeling
  • Rich snippets and featured content
  • Meta information (titles, URLs, descriptions)

People Also Ask (PAA)

Full extraction of related questions:

  • Complete question text
  • Associated answers when available
  • Source attribution and links
  • Structured JSON format

Intelligent parsing of search suggestions:

  • Related query text
  • Direct Bing search links
  • Proper query formatting

📄 Knowledge Graphs & Rich Data

Advanced extraction of Bing's enhanced features:

  • Entity information panels
  • Biographical data
  • Fact boxes and statistics
  • Multimedia content metadata

Why Olostep Outperforms Every Alternative

1. Unmatched Cost Efficiency

Provider Cost per 1K Requests Cost for 200K/month
Olostep $0.50 $99
SerpApi $10.00 $2,000
Bright Data $5.00 $1,000
ScraperAPI $2.00 $400

Olostep is 95% cheaper than SerpApi and 90% cheaper than Bright Data.

2. Superior Technical Performance

  • JavaScript Rendering: Full browser execution for dynamic content
  • Premium Proxy Rotation: Residential IPs to avoid detection
  • CAPTCHA Solving: Automatic bypass of anti-bot measures
  • Batch Processing: Up to 100,000 URLs in 5-7 minutes
  • High Success Rates: 99%+ success rate with Bing searches

3. Complete Data Coverage

While competitors provide basic organic results, Olostep captures:

  • 100% of Bing SERP features
  • Proper ad/organic distinction
  • Rich metadata and formatting
  • Source attribution and links
  • Structured JSON output

4. Enterprise Scalability

  • Massive Scale: Handle millions of requests monthly
  • Flexible Processing: Single requests or bulk batches
  • Multiple Formats: JSON, HTML, Markdown, PDF output
  • Custom Parsing: Tailored extractors for specific needs

Getting Started: Implementation Guide

Basic Bing Search API Usage

import requests
import json

endpoint = "https://api.olostep.com/v1/scrapes"
payload = {
    "formats": ["json"],
    "parser": {"id": "@olostep/bing-search"},
    "url_to_scrape": "https://www.bing.com/search?q=what+is+seo",
    "wait_before_scraping": 4000  # Allow time for Copilot answers to load
}
headers = {
    "Authorization": "Bearer <YOUR-API-KEY>",
    "Content-Type": "application/json"
}

response = requests.post(endpoint, json=payload, headers=headers)
structured_data = response.json()

print(json.dumps(structured_data, indent=4))

Sample Response Structure

{
  "search_parameters": {
    "q": "what is seo",
    "device": "desktop",
    "safe_search": "strict",
    "engine": "bing"
  },
  "copilot_answer": {
    "answer": "SEO (Search Engine Optimization) is the practice of optimizing websites...",
    "sources": [
      {
        "title": "What is SEO? - Moz",
        "link": "https://moz.com/learn/seo/what-is-seo",
        "source_name": "Moz"
      }
    ]
  },
  "search_results": [
    {
      "title": "What is SEO? Search Engine Optimization Explained",
      "link": "https://example.com/seo-guide",
      "snippet": "Complete guide to SEO...",
      "position": 1,
      "type": "organic"
    }
  ],
  "people_also_ask": [
    {
      "question": "How does SEO work?",
      "answer": "SEO works by optimizing various elements...",
      "source": {
        "title": "SEO Guide - Search Engine Land",
        "link": "https://searchengineland.com/guide/seo"
      }
    }
  ],
  "related_searches": [
    {
      "query": "SEO best practices 2025",
      "link": "https://www.bing.com/search?q=SEO+best+practices+2025"
    }
  ]
}

Batch Processing for Scale

For high-volume Bing data extraction, use our batch processing endpoint:

batch_payload = {
    "urls": [
        "https://www.bing.com/search?q=seo+tools",
        "https://www.bing.com/search?q=keyword+research",
        "https://www.bing.com/search?q=content+marketing"
        # Up to 100,000 URLs
    ],
    "parser": {"id": "@olostep/bing-search"},
    "formats": ["json"]
}

batch_response = requests.post(
    "https://api.olostep.com/v1/batches", 
    json=batch_payload, 
    headers=headers
)

Real-World Use Cases

1. SEO & Market Research

Track Bing keyword rankings, analyze SERP features, and monitor competitor visibility across Bing search results.

2. Content Intelligence

Extract Copilot answers to understand AI-generated content trends and identify content gaps in your market.

3. Competitive Analysis

Monitor competitor ad spend, organic rankings, and content strategy across Bing's search ecosystem.

4. Lead Generation

Identify potential customers through Bing's local business results and knowledge graph data.

5. Price Monitoring

Track product listings and pricing data from Bing Shopping results.

Migration Guide: From Bing API to Olostep

Step 1: Update API Endpoints

Replace Microsoft's Bing API calls with Olostep's scraping endpoint.

Step 2: Modify Request Structure

Convert Bing API parameters to Olostep's URL-based approach:

# Old Bing API
bing_response = requests.get(
    "https://api.bing.microsoft.com/v7.0/search",
    headers={"Ocp-Apim-Subscription-Key": bing_key},
    params={"q": "search query"}
)

# New Olostep API
olostep_response = requests.post(
    "https://api.olostep.com/v1/scrapes",
    headers={"Authorization": f"Bearer {olostep_key}"},
    json={
        "url_to_scrape": "https://www.bing.com/search?q=search+query",
        "parser": {"id": "@olostep/bing-search"}
    }
)

Step 3: Update Data Processing

Olostep provides richer, more structured data than the original Bing API, so you may need to adjust your parsing logic to take advantage of additional features like Copilot answers and PAA data.

Pricing That Makes Sense

Olostep's transparent, developer-friendly pricing:

  • Free Tier: 1,000 successful scrapes (perfect for testing)
  • Starter: $9/month - 5,000 scrapes/month
  • Standard: $99/month - 200,000 scrapes/month ($0.0005 per request)
  • Scale: $399/month - 1,000,000 scrapes/month

Enterprise: Custom pricing for 100M+ requests with volume discounts.

Compare this to SerpApi's $75/month for just 5,000 searches, and the value proposition becomes clear.

Advanced Features & Customization

Custom Parser Development

Need specific data extraction beyond our standard Bing parser? Our team can develop custom parsers tailored to your exact requirements.

Multi-Format Output

Receive data in your preferred format:

  • JSON: Structured data for applications
  • HTML: Raw content preservation
  • Markdown: Clean text formatting
  • PDF: Document generation

Geographic Targeting

Extract Bing results from specific locations to understand regional search variations.

Real-Time vs Batch Processing

Choose between immediate results (real-time API) or cost-effective bulk processing (batch API) based on your use case.

Why Choose Olostep Over Competitors?

vs. SerpApi

  • 95% cheaper pricing
  • Better Bing feature coverage (Copilot, PAA, rich data)
  • Faster batch processing (100K URLs in 5-7 minutes)
  • Multiple output formats

vs. Bright Data

  • 90% cheaper pricing
  • Purpose-built Bing parser vs generic scraping
  • Better developer experience
  • Transparent pricing (no hidden infrastructure costs)

vs. ScraperAPI

  • Superior Bing support (they focus on Google)
  • Structured data extraction vs raw HTML
  • Better success rates with Bing's anti-bot systems
  • Comprehensive SERP feature parsing

The Future of Bing Data Extraction

As Microsoft focuses on AI integration within their closed ecosystem, independent access to Bing search data becomes increasingly valuable. Olostep's Bing API ensures you maintain access to:

  • Competitive intelligence from Bing's unique user base
  • Copilot insights for understanding AI-generated content trends
  • Alternative perspective to Google's search dominance
  • Cost-effective scaling without enterprise Azure requirements

Get Started Today

Don't let Microsoft's API retirement disrupt your applications. Olostep's Bing Search API provides:

Immediate access - Start extracting Bing data in minutes
Complete feature coverage - Every Bing SERP component
Unbeatable pricing - 95% cheaper than alternatives
Enterprise reliability - 99%+ success rates
Expert support - Custom parsers and dedicated assistance

Ready to Replace the Bing API?

  1. Sign up for free - Get 1,000 test requests
  2. Test the Bing parser - Try @olostep/bing-search
  3. Scale your application - Upgrade to handle millions of requests
  4. Get custom support - Contact us for enterprise needs

The Bing API retirement deadline is August 11, 2025. Don't wait until the last minute – migrate to Olostep today and ensure uninterrupted access to Bing search data.

Start your free trial →


Need help migrating from the Bing API? Contact our team at info@olostep.com for personalized migration assistance and custom enterprise solutions.